Sort before you prioritize. Bleeds, blocks, bets, and noise look identical on one list, and the thing costing you every week usually beats the biggest project.

Look at where time goes, where money goes, and where customers drop off. Almost every stall is a broken handoff, one wrong tool, or the wrong customer.

One test: have you lost a lead because you forgot about them? If not, five spreadsheet columns will carry you further than any vendor wants you to believe.